In the early stages of my business, one of the most common questions I kept asking myself was.. “I think I need to rebrand my business, how do I know for sure?”. The fact that I was even contemplating a rebrand told me that it’s probably time. This is why I decided to do my research into branding and web designer and came across the wonderful Gemma and Adam from Infinity Creative – now looking back, it was by far the best investment for my business.
The design duo took my business to new heights by transforming the identity of my business on every single touchpoint, including my website, business stationery, app design and social graphics. Prior to my business makeover, I was very sceptical if I needed the help as I had managed this far, but knowing what I know now about the power of good branding and web design, I want to share with you 5 reasons why you may need to consider a rebrand for your own business.
But before I get into it, did you know that studies show you only have 7 seconds to make an impression with your branding. Viewers are quick to judge and have a short attention span. If you don’t make a great first impression with your branding, you are missing out on potential clients and followers!
1. YOU CAN’T RELATE TO YOUR BRANDING & WEBSITE ANYMORE
You’ll know when you can’t relate to your brand anymore. If you’ve had a major shift in life such as marriage, having a baby, divorce, moving, changing careers, health issues, your messaging may shift which can affect your branding. We all change and grow, so it’s natural and normal for our brands to evolve with us.
2. YOUR BUSINESS HAS STALLED
At first, your branding was working. It attracted new clients, it communicated your brand story – or so you thought. If your business stalls out of nowhere, it’s time for a rebrand.
3. YOUR AUDIENCE HAS SHIFTED
As you and your business grow and evolve, so does your audience. It’s really important to know who your audience is so you can make sure you are attracting the right types of clients. Consider where your ideal customer likes to shop, what brands they love, what styles they are Pinning, who they are following on Instagram. If your brand no longer fits their style, it’s time to consider a rebrand.
4. YOUR ORIGINAL BRANDING AND WEBSITE IS OUT OF STYLE
Styles change so often, which is why it’s always a smart idea to stick with classic fonts and colours for your branding. If you sense that your current branding is too trendy and is already beginning to look dated, it’s time for a rebrand. Your audience will love seeing a refresh and will know that you are truly invested in your brand.
5. YOU’VE NEVER ACTUALLY BRANDED YOUR BUSINESS
Every business needs quality branding. If you’ve never invested in branding for your business, you’ve probably been struggling with the messaging and look of your brand. Sadly, this is why most businesses fail.
Taking the first step in rebranding your business can be a little overwhelming. Do you hire a professional or try to DIY? Whatever you decide, take your time in figuring out what’s best for you and what you truly want your branding to communicate. Do some research by reading articles about branding, there are a ton of great resources on Pinterest.
Check out my recent interview with Gemma the Brand Alchemist, where she asked me about my entrepreneurial journey of finding my north star.